Public service renewal: the weekly round-up

August 15 – 19, 2011

Thought of the week: Your ideas are not obvious to other people. That’s why you need to share them.

Watch of the week: a WW2-era Disney cartoon, All Together Now. This historically avant-garde collaboration between the National Film Board of Canada and Walt Disney Studios aimed to get more Canadians to invest in war bonds. (And, truly, there’s just something about seeing the Disney gang march up and down in front of an animated version of the Canadian Parliament buildings. Priceless.)

Crowd sourcing:

Maybe I am behind the times, but this week I discovered a service called Servio, with an 80,000+ strong workforce where you can crowd source your content needs. Its software carves a given task into microscopically small pieces, and then farms it out to their community of workers, who get paid piecemeal to complete each section of the task.

So, what happens when a journalist crowd sources out background research? Is hiring a team of freelance reporters to research, report, and write a story on your behalf an ethical violation?

Social:

• New to Twitter? Check out this primer on the use of hashtags
• Twitter is selling and Facebook is marketing. Or, is it that Twitter is about connecting with the people you want to know, and Facebook is about re-connecting with everyone you have ever met?
• Did you know LinkedIn gave itself permission to use your image on its advertising? Don’t want to see yourself in a surprise ad? Turn off the option.

It may be trite to say, but laughing is good for you:

• A good laugh, smile, or giggle is essential to start out the week on the right foot. Make time for it, and pass it on.
• If you live in Ottawa, you’re gonna love this video of Bhangra in the Capital. Bhangra is a combination of dances from different parts of the Punjab region, and this video breaks it out.
• I’ve been doing a lot of thinking about the use of gimmicks in communication. Check out this super creative ‘pomegranate’ smart phone ad, which is really an advertisement for Nova Scotia tourism.

This post has been a collaborative effort from Lee-Anne Peluk and Nicholas Charney.You can check out Lee-Anne's blog "In the Shuffle" at www.leeannepeluk.wordpress.com

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Weekly Column: The Opportunity for Enterprise

I was fortunate enough to have been invited to participate on a "one person task team" run by the President of the Atlantic Canada Opportunities Agency, Mme Monique Collette (who btw is an absolutely wonderful woman). Essentially, Mme Collette was asked by the soon to retire Clerk of the Privy Council, Kevin Lynch, to travel across the country collecting best practices in three areas: diversity, official languages, and communication.

As you might expect, I was invited to participate explicitly because of this blog. The session was very well run, with some pleasant surprises, unexpected fun, and most importantly, great ideas being exchanged.

Early in our conversation, someone raised a fair point: the conversations we were having about fostering bilingualism, capturing diversity, and opening up communications had already happened, a number of times, in a number of places. So how do we move beyond them? Ironically, her point was one that had also been raised repeatedly.

Being the “blogger/social media evangelist/new collaboration preacher” in the room, I’m not sure if Mme Collette was just keenly aware of who was in the room, or if it was just ridiculously apparent by my face that I wanted to jump into the conversation. Either way (though it was probably a bit of both), she quickly gave me the floor.

Naturally, I brought up GCPEDIA and its enormous collaborative potential, and made a couple of points worth sharing.

First, I pleaded (begged really) for Mme Collette to make the findings of her task team available in GCPEDIA, and even volunteered to put them there myself (to which they were quick to oblige).

Second, I drew attention to a statement made by the Clerk in his latest report. Specifically, when he states that:

The business of government has become markedly more complex than in the past. Today, almost every department and agency must deal with global challenges, using new tools and asking people to work in new ways - in integrated teams, often across organizational boundaries.

Great statement, right? Anyone looking to build a business case for the adoption of new tools (e.g. social media tools) should be quoting the Clerk on the first page. That being said, I think the Clerk could have been a bit more specific, something like this perhaps:

The business of government has become markedly more complex than in the past. Today, almost every department and agency must deal with global challenges, using new tools and asking people to work in new ways - in integrated teams, often across organizational boundaries. That is why a tool like GCPEDIA is so important. GCPEDIA is the first of a series of small but deliberate steps to address enterprise-wide problems in a more systematic way.

Those extra two sentences would have been a boon to the project; I need not even explain why. The more I reflect on public service renewal the more I feel like enterprise-wide (i.e. federal government-wide) technical solutions are necessary. They are important because they do something that has thus far seemed to elude the public service for too long: they show us the need to think about our business as an integrated whole, and more importantly, give us a proven and tangible means to act as an integrated whole.

Quite often I run into people who say they are frustrated by “the bureaucracy”, but what they are really frustrated by is people’s unwillingness to share, their unwillingness to adapt or embrace change, and their unwillingness to let go of what they think is theirs. They are not frustrated by some abstract or amorphous entity, but by a lack of vision around what it means to be, and act as a single enterprise, while creating tremendous value by sharing, trusting and challenging within it.

I will be honest, I have a whole lot more to say about this and leadership under these circumstances(things that I have been reflecting on a lot lately), but for now I bite my tongue.

Maybe next time, but until then your thoughts?